ACG



No Fear  -  No Safety

All Conditions Gear - Nike Lab consistently creating and
producing incredible concepts and designs 

The team at Nike Lab wished to pau Homage to the extreme craze of
young people who scale the tallest buildings around the world  - 

No safety, No fear.

We shot in NYC in winter,  Icy cold, wet + windy Metropolis -
The first shot - top left, we had the Chrysler Building very close and clear in our frame.
Clearance to show the building in the shot would have cost around $20k,
I didnt want to change the composition so we were considering posting it out later. 

We didnt have to, slowly, creepingly + unearthly - the chilling mist rolled in
The Chrysler was eerily shrouded out just long enough for us to
get these Gothamesque backgrounds.